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Inside the ‘Exotic’ Label: Chemistry, Craft, and the Cost of Novelty

From a cultivator’s lens, “exotic” isn’t just a buzzword; it’s a bundle of scarce genetics, standout chemistry, meticulous craft, and curated hype.

Scroll to Shelf: How Social Media Makes Strains Trend

Social media now shapes how cannabis strains break out, spread, and stick. In real time, niche phenotype drops can become national obsessions, and yesterday’s unknown cross turns into today’s must-try cultivar.

Decoding Phenotypes: Why the “Same” Strain Can Feel Different

Cannabis phenotypes are the observable expressions of a plant’s genetics (genotype) interacting with its environment.